(I took one look at this person, pre-crimed her, then one look at her LinkedIn, and everything made sense. And just like the Bud Light Marketing VP who hated her own brand and its core consumer, nothing will ever lead a leftist to learn anything. How could the bitter clingers and deplorables possibly be right? Oh and this isn’t about just the logo… search for pics of the interior redesign. -nvp)
Cracker Barrel’s Board Should Fire The CEO Immediately
Submitted by QTR’s Fringe Finance via Zerohedge
Cracker Barrel is learning the same lesson Bud Light did: fat, bearded, gun toting middle Americans not only dislike change — especially the “woke” kind — but will also turn on you for taking a staple brand they love and pile-driving it into the ground.
Today Cracker Barrel’s stock cratered more than 10% after the company unveiled a rebrand that scrapped its iconic barrel-and-man logo in favor of a sterile, text-only “woker” design minus the old white guy and the…well, cracker barrel.
The move, pushed by CEO Julie Felss Masino, has triggered furious backlash from customers, conservatives, and investors alike, with many calling it the chain’s “Bud Light moment…” I mean, honestly. How do you become (redacted) CEO of Cracker Barrel without understanding that this is your demographic?
How does the company’s CEO just not walk into one of their own restaurants and open their eyes? How does she not understand that nobody has ever said, “Let’s pull off at Exit 49 for a plate of woke minimalism.”
People go for biscuits the size of baseball mitts, kitschy décor that hasn’t changed since Nixon, and that faint smell of maple syrup soaked into the walls. Instead, the CEO has singlehandedly torched decades of brand identity with a text-only logo that looks like it was spit out by a bored intern with Microsoft Word.
The backlash has been ferocious. Meanwhile, CEO Julie Felss Masino is insisting the feedback has been “overwhelmingly positive,” which is corporate-speak for “I muted my notifications yesterday morning and set my e-mail to my ‘out of office’ reply”.
Masino’s vision is essentially to strip away the hokey charm and replace it with something she clearly believes will appeal to “younger, more diverse diners.” The menu is being tinkered with too—lighter options, healthier twists, a nod to “evolving tastes.”
But here’s the obvious question: did she learn nothing from Bud Light? After watching the number-one beer in America self-immolate by alienating its core base, Masino still thought bulldozing nostalgia in favor of bland “relevance” was a stroke of genius?
She learned everything from Bud Light. That’s why she did it. These Jew CEOs and marketing experts are intentionally piledriving these American brands into the ground.
Rob Cohen just did it to Sig Sauer. Another Jew did it to Craftsman tools. It’s an iconoclast movement
Are you talking about the Sig P320 misfires? Tell me more.
It was a double-fail. They got rid of the “cracker” as well as the barrel.
Perhaps she should be “sentenced” to about 14 semesters of Thomist/Aristotelian study of “potency” and “act.” Might eventually come to an understanding that there is NO potential to grow Cracker Barrel on a base of florists, hair stylists and creative dance instructors…. and self-avowed thespians.
You know what’s worse? Indians buying up all the mom and pop convenience stores all across the country.
Just happened here, in my Appalachian town. I guess I don’t blame the owners for retiring, but to sell it to foreigners is jarring.
Meanwhile, Donald Trump is doing whatever he can to get your mind off of his Epstein cover up. He’s sending the National Guard into cities to “fight crime”. He just started a nationwide pedo roundup in the hopes you missed that he just let Israel’s cybersecurity czar evade justice and flee back to Israel for evading pedo crimes in Las Vegas.
He just used tax dollars to bail out Intel because we cannot compete with the Chinese on semiconductors anymore. And he’s getting ready to assist in the Israeli invasion of Gaza and double-cross Russia over Ukraine.
Cracker Barrel? That’s what we are worried about? The reason why all these restaurants get revamped in the first place is so they all look the same. And they all look the same so they can more easily be bought and sold.
Do you know one cheese supplier provides the mozzarella for Papa Johns, Dominoes and Pizza Hut?
Now I need to go get some gas at the local convenience store which now smells weird and has annoying music from the Indian homeland playing in the background.
The glasses and the hyphenated name… The poor Barrel never stood a chance.